Hello!
For over a decade, I’ve been shaping the future of mobility, making personal mobility more accessible, user-friendly, and enjoyable on a global scale. Whether for the daily commute or a weekend escape, I take pride in knowing that thousands of people are out there enjoying the vehicles I’ve designed.
In my work, I stick to these three principles:
Approachability
Design that draws people in. Uncomplicated, easy to use and easy on the eyes. Emphasizing lightweight, adaptability, and responsiveness.
Positivity
Design that leaves no negative environmental footprint or actively benefits the planet. Inspire happiness, spread positivity, and bring smiles to people’s lives.
Impact
Constantly explore new frontiers in design and technology. Encourage creativity to influence industry direction and address the changing demands of urban life.
Experience
2021 - present
Self Employed - Austria
Studio Jo
My independent design studio. Designing mobility solutions and accessories for various companies in the bicycle and e-mobility industry. Specializing in approachable, human friendly design
2017 - 2021
Senior Designer - Austria
KISKA
Member of the e-mobility Design team. Specialist in creating e-mobility products for both shared and retail use cases. Primarily focused on working with Asia based clients in creating impactful solutions for commuting and leisure.
2014 - 2017
Co-Founder | Chief Designer - China
Niu Technologies
Co-founded Niu Technologies and helped grow it to the global leader in electric mobility solutions it is today. Chief Designer on the N1 and M1 e-scooters. Both successfully launched in two years. Currently sold over 1,000,000 units worldwide.
2013 - 2014
Industrial Designer - China
WILDDESIGN
Started as an intern and quickly grew into the role of a permanent industrial designer managing my own projects in healthcare and automotive.
Hobbies
When I'm not in the office I like to be out in nature or at home fixing things around the house and garden. The best is when multiple hobbies come together during a single event.
Camping
Cycling
Swimming
Tinkering
3D printing
Hiking
Education
2005 - 2009
Massey University - New Zealand
Bachelor of Design - Industrial
September 2025
WIFI - Salzburg
Fahrradtechnik - Grundmodul
Skills
Sketching
Photoshop, Procreate
CAS/CAD
Fusion 360, Onshape, Blender, Plasticity, Rhino (Beginner)
Visualization
Blender, Keyshot
Graphic
Illustrator, Indesign
Prototyping
3D printing, Clay modeling, Composites, Woodworking
Contact
office@joenelson.design
